Another milestone approaching. We are very stoked in announcing the grand opening reception of CITY FOG’S first retail store. Santa Cruz as the launch pad was strategically chosen as a homage to Santa Cruz, the energy, perspective,respect and all the things it has given us throughout our childhoods. Everything in life comes full circle. Now it is time to give back. We are planning a ton of community based events and are excited at the opportunity to engage with local talents. Our mantra is to constantly give you products created from people with roots deeply embedded in California cultures, not from forced or contrived corporate “focus groups” or “trend forecaster” kooks that have no business making money from it. We here at CF believe that you should be a participant and have paid a degree of due’s in order to profit off of something. We promise to always house a fresh quiver of CF handmade surfboards and a wide selection of tees,tanks,shorts,hats,jackets and accessories. Hope to see everyone there!

- JAMES

More here – cj

Photos- Ian King

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